Author Archives: Erin Smith

Shipping Hardcover Books

Posted by: Erin Smith Jan18

I received a book in the mail and it came in a rigid cardboard package. It was probably the hardest to open package I’ve ever received. There were no easy tear pull tabs, just one perforated line down the middle … Continue reading →

Posted in Packaging Consultants, Packaging Design, Packaging Specialists, Protective Packaging | Leave a comment

Your Mailer is Prime Marketing Real Estate

Posted by: Erin Smith Sep07

As a marketing professional it’s hard for me to grasp why a top retailer, or any company shipping out product, would send their customer’s order in an unattractive, hard to open, and sometimes even unprotective package.  It not only makes … Continue reading →

Posted in Brand Awareness, Marketing with Packaging, Packaging Consultants, Packaging Design, Packaging Specialists | 3 Comments

For the Love of Mothers

Posted by: Erin Smith Jul11

Once you have a baby, you start receiving package after package on your doorstep (mostly purchased by you online). Today I came home and discovered yet another very large box stuffed with plastic air-filled pillows, wrapped around an item that … Continue reading →

Posted in Downsizing Packaging, Green, Greener Packaging, Right Sizing Packages, Saving Money on Packaging | 3 Comments