Author Archives: Mark Samuelson

You only get one Chance to Leave a First Impression

Posted by: Mark Samuelson Feb28

Those of us in the packaging industry are often noticing things that those outside the packaging industry notice less frequently. Around the holidays many of us get a variety of things sent to us in the mail.  The quality and … Continue reading →

Posted in Brand Awareness, Marketing with Packaging, Packaging Design, Packaging Specialists, Protective Packaging | Leave a comment

Choose All Three

Posted by: Mark Samuelson Nov07

The saying used to be “Choose Any Two” and the third one would be a consequence of your two choices.  Selecting high quality and high service would yield a high price.  If you wanted a low price formerly you would … Continue reading →

Posted in Packaging Consultants, Saving Money on Packaging | Leave a comment

Poly or Paper?

Posted by: Mark Samuelson Aug01

Seems like a simple question.  It is a packaging decision that comes up a lot and not just at the grocery store.  Neither is natural, yet both come from nature.  One comes from processing of wood or pulp fiber and … Continue reading →

Posted in Green, Greener Packaging, Packaging Consultants, Packaging Design, Packaging Specialists, Protective Packaging | 1 Comment