Let's Talk Packaging Blog

Category Archives: Marketing with Packaging

Paperboard – Not Just a MailJacket

PAC is a manufacturer of paperboard mailers known as “MailJackets”. Typically, our lower weighted paperboard, (12pt – 16pt)  is used for document protection during shipment. The higher weighted board, (18pt – 26pt) is more commonly used for photo mailing protection. … Continue reading

Posted in Marketing with Packaging, Packaging Design, Protective Packaging, Uncategorized | Tagged , , , , | Leave a comment

Exciting new Product Offering from PAC

We are excited to offer you our new line of custom branded and designed retail style laminated flexible pouches! Pouchjackets are a convenient, economical and user-friendly packaging solution for a wide variety of products. They are made with effective laminated … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Design, Packaging Specialists, Protective Packaging | Tagged , , , , , | Leave a comment

Make your Shipment Memorable

In today’s e-commerce marketplace, it is crucial for businesses to make a strong impression on consumers throughout the entire selling cycle.  It is obvious that these companies invest large sums of money into their marketing strategies to generate interest. Just … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Design | Tagged , | Leave a comment

Cyber Monday

Now that the elections are finally over, can we start to focus on some more important things, like the impending Cyber Monday.  That is right kids, it is time to shop for your holiday gifts. In 2011 shoppers spent $1.25 billion … Continue reading

Posted in Downsizing Packaging, Green, Greener Packaging, Marketing with Packaging, Packaging Design, Packaging Specialists, Protective Packaging, Right Sizing Packages, Saving Money on Packaging | Leave a comment

Protect those Precious Memories

Do your kids play sports?  Mine do and naturally you want to get the photo package complete with magnets and trading cards.    I received a box in the mail the other day but was really unsure of what we had … Continue reading

Posted in Downsizing Packaging, Green, Greener Packaging, Marketing with Packaging, Protective Packaging, Right Sizing Packages, Saving Money on Packaging | Leave a comment

You only get one Chance to Leave a First Impression

Those of us in the packaging industry are often noticing things that those outside the packaging industry notice less frequently. Around the holidays many of us get a variety of things sent to us in the mail.  The quality and … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Design, Packaging Specialists, Protective Packaging | Leave a comment

So You Want to Get Noticed!

If you send out various mailings to promote your business, documents, photos, and product literature try using a rigid paperboard mailer. PAC’s rigid paperboard mailers are called MailJackets. They are recycled paperboard envelopes that are strong, rigid and printable. Why would I use a Mailjacket … Continue reading

Posted in Brand Awareness, Downsizing Packaging, Green, Greener Packaging, Marketing with Packaging, Packaging Design, Protective Packaging, Right Sizing Packages | Leave a comment

What do You Think of me, Your Customer?

When I get a package in the mail I am always excited! It’s funny how the quality of package my item arrives in tells me something about the company that sent it to me. A few weeks ago I received … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Design, Protective Packaging | Leave a comment

Your Mailer is Prime Marketing Real Estate

As a marketing professional it’s hard for me to grasp why a top retailer, or any company shipping out product, would send their customer’s order in an unattractive, hard to open, and sometimes even unprotective package.  It not only makes … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Consultants, Packaging Design, Packaging Specialists | 3 Comments

Sell More Product with Packaging

Want to make your packaging sell more of your product?  Try printing on your shipping mailers.  Printing can be as simple as your return address all the way to full color photographs.   Color printing will make your company name stand … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Consultants, Packaging Design, Packaging Specialists | Leave a comment