Let's Talk Packaging Blog

Category Archives: Packaging Consultants

Shipping Hardcover Books

I received a book in the mail and it came in a rigid cardboard package. It was probably the hardest to open package I’ve ever received. There were no easy tear pull tabs, just one perforated line down the middle … Continue reading

Posted in Packaging Consultants, Packaging Design, Packaging Specialists, Protective Packaging | Leave a comment

Choose All Three

The saying used to be “Choose Any Two” and the third one would be a consequence of your two choices.  Selecting high quality and high service would yield a high price.  If you wanted a low price formerly you would … Continue reading

Posted in Packaging Consultants, Saving Money on Packaging | Leave a comment

Buy Right and Save Money

There is a lot of commonality between different types of packaging, whether we are talking about packaging like the type PAC manufactures (i.e. flat and bubble poly mailers and paperboard envelopes), or other types of flexible and rigid packaging such … Continue reading

Posted in Packaging Consultants, Packaging Specialists, Protective Packaging, Right Sizing Packages, Saving Money on Packaging | Leave a comment

Your Mailer is Prime Marketing Real Estate

As a marketing professional it’s hard for me to grasp why a top retailer, or any company shipping out product, would send their customer’s order in an unattractive, hard to open, and sometimes even unprotective package.  It not only makes … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Consultants, Packaging Design, Packaging Specialists | 3 Comments

What do Bubble Mailers Have Over Mayflies?

Answer: Longer lifespan…but not by much!  The adult Mayfly, found in the lower half of the United States, lives only one or two nights, while the average life of a mailer, once it has been filled and labeled, only lasts … Continue reading

Posted in Packaging Consultants, Packaging Design, Packaging Specialists, Protective Packaging | Leave a comment

Poly or Paper?

Seems like a simple question.  It is a packaging decision that comes up a lot and not just at the grocery store.  Neither is natural, yet both come from nature.  One comes from processing of wood or pulp fiber and … Continue reading

Posted in Green, Greener Packaging, Packaging Consultants, Packaging Design, Packaging Specialists, Protective Packaging | 1 Comment

Automating your Business

Many employees, and to a certain degree, business owners fear the word “automation”.  Whether it be because of the uncertainty of being replaced by a cyborg like in the movie “I, Robot” starring Will Smith or having a machine wreak … Continue reading

Posted in Automation, Decreasing Labor, Increasing Fulfillment, Packaging Consultants, Packaging Specialists | Leave a comment

Sell More Product with Packaging

Want to make your packaging sell more of your product?  Try printing on your shipping mailers.  Printing can be as simple as your return address all the way to full color photographs.   Color printing will make your company name stand … Continue reading

Posted in Brand Awareness, Marketing with Packaging, Packaging Consultants, Packaging Design, Packaging Specialists | Leave a comment

Plastic, an Energy Source

Did you know that plastic packaging is also a stored energy source? If you are using plastic mailers, with or without bubble, chances are they were made with polyethylene resin.  If so, then you are really sending out small stored … Continue reading

Posted in Green, Greener Packaging, Packaging Consultants, Packaging Specialists | 12 Comments