Crickets. That’s what Jim Boshaw heard from his executive team gathered at a retreat in fall 2014 when he told them he wanted to double Pac Worldwide Corp.’s sales every five years.

The company, you see, had just eclipsed $100 million in sales for the first time in 2013.

“I had lots of wide eyes and crickets,” said Boshaw, the president and CEO of Pac, which makes packaging used in mailers by couriers and online retailers.

Boshaw calls the initiative 2X. He requires annual growth of 15 percent to make it happen, too. It’s an aggressive approach, he admits. But more than two years after he introduced it, Pac Worldwide has sales of $200 million.

“I think it really emphasizes and underscores the importance of setting goals for your team,” said the 47-year old from his company’s headquarters in Redmond, Wash. “And making sure you are encouraging alignment and providing them with all the tools for them to be successful.” Read on…