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Author: John Bartell

Packaging 101

Baby, it’s Cold Inside

I was over at my parent’s house the other day as they needed some assistance in cleaning out their garage. They are older and are looking to get rid of their clutter. Their garage contained the usual junk you find in a garage. What surprised me the most was the amount of Styrofoam coolers that

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Packaging 101

There’s an APP for that!

Apple® marketing is pretty amazing. The “there’s an App for that” commercial, really makes you think there is an App for everything. Come to think of it with over 40,000 apps available there probably is an App for everything. Even my kids have had a taste of the Kool-Aid and say “dad, there has to

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Sustainability

Bubbleman vs. Ichiro

So I come home from work the other night and my boys are playing upstairs.  One is holding an Ichiro bobble head doll and the other is holding 2 Bubbleman bobble head dolls.  The battle was on! “Dad, who do you think will win the battle?”  …Suddenly I am in “random thoughts of a packing

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E-Commerce

Random thoughts that run thru a packaging guys’ head and that of his family

Scenario: The doorbell rings, the UPS man has dropped yet another package on our doorstep. Thoughts: My wife: SWEET, my new jeans are here! My kids: Whoa that box is huge, what can I make out of it? Me: Sales lead! This is an easy one…jeans don’t need a box. A poly mailer is lighter

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