With the passing of another holiday season, also came the infamous day referred to as “Black Friday”. The day individuals and families build traditions around so they can wake up before the sun rises to save money and shop to find the best deals possible for the holiday season. The origin of Black Friday was
In today’s e-commerce marketplace, it is crucial for businesses to make a strong impression on consumers throughout the entire selling cycle. It is obvious that these companies invest large sums of money into their marketing strategies to generate interest. Just take a look or listen to their television ads, radio ads, website designs, direct mail
Now that the elections are finally over, can we start to focus on some more important things, like the impending Cyber Monday. That is right kids, it is time to shop for your holiday gifts. In 2011 shoppers spent $1.25 billion on Cyber Monday, a 22% increase over 2010. Let’s hope the e-tailers have made the
We hear a lot about our packaging choices … paper, poly, recyclable, foam-in-place, biodegradable, the list is a long one. There is a huge amount of work that goes into packaging choices, implementation, and delivery when that time can be better spent on many other aspects of your business. What is your company’s process of
Do your kids play sports? Mine do and naturally you want to get the photo package complete with magnets and trading cards. I received a box in the mail the other day but was really unsure of what we had ordered. When I opened it I found the photos, magnets, and trading cards. All flat
As many Americans take their chubby bodies to gyms and on outside walking trails these days they are realizing the GREAT benefits of weight reduction. They are thinking, why should I carry these extra pounds around every day when with a small effort I can be lighter. These folks are trying to reduce their costs
Times, they are a changin’. Remember your local corner pharmacy? Well with the explosive growth of direct to consumer delivery of prescription drugs, the local pharmacy may become a distant memory in the next 5-10 years. In 2011, the pharmacy industry took in a whopping $273 billion dollars, according to the Pembroke Consulting Group. Of
In today’s ultra-competitive e-commerce markets, consumers are constantly comparing prices between multiple company websites. E-sellers need to factor in many pricing variables. Besides the actual cost of the goods themselves, packaging and fulfillment costs can make or break a sale. Many of these companies are inserting their customer invoices/paperwork into adhesive backed packing list envelopes
I have been researching as of late whether or not I should pull the trigger on refinancing my home. Based upon where interest rates are today, it is very attractive to refinance when you can shorten the life of your loan and actually REDUCE your monthly mortgage. The problem is apprehension always sets in if
I was over at my parent’s house the other day as they needed some assistance in cleaning out their garage. They are older and are looking to get rid of their clutter. Their garage contained the usual junk you find in a garage. What surprised me the most was the amount of Styrofoam coolers that
