If you send out various mailings to promote your business, documents, photos, and product literature try using a rigid paperboard mailer. PAC’s rigid paperboard mailers are called MailJackets. They are recycled paperboard envelopes that are strong, rigid and printable. Why would I use a Mailjacket over a traditional envelope? Studies show that people will open a rigid document mailer over
The Evolution of Consumer Choices: Quality, Service, and Price The saying used to be “Choose Any Two,” implying that selecting high quality and high service would inevitably lead to a high price. Conversely, if you wanted a low price, you would have to sacrifice either service or quality. This trade-off was a common dilemma for
When you think about packaging, what are the first thoughts that come to mind? Boxes, cushion wrap, tape, packing paper, and maybe peanuts? But what is the one thing that is more versatile than any of those items, and most of us forget about? Stretch Wrap. Stretch Wrap vs. Saran Wrap I know, you might
There is a lot of commonality between different types of packaging, whether we are talking about packaging like the type PAC manufactures (i.e., flat and bubble poly mailers and paperboard envelopes), or other types of flexible and rigid packaging such as plastic and paper shopping bags, corrugated boxes, folding cartons, paper envelopes, plastic containers, adhesive
When I get a package in the mail I am always excited! It’s funny how the quality of package my item arrives in tells me something about the company that sent it to me. A few weeks ago I received a book in a brown envelope that was not only hard to open but when
So I come home from work the other night and my boys are playing upstairs. One is holding an Ichiro bobble head doll and the other is holding 2 Bubbleman bobble head dolls. The battle was on! “Dad, who do you think will win the battle?” …Suddenly I am in “random thoughts of a packing
Navigating the Wild West of Environmental Standards We all know that rules were made up as we went along in the Wild Wild West. As we delve deeper into the need for standardization of “environmentally favorable products,” it seems we are encountering a similar scenario. The rules appear to be getting made up as we
Finding the Right Amount of Automation for Your Organization Where does one start in order to find the right amount of automation for your organization? Start with an ROI Report A return on investment (ROI) report that is a collaborative effort between your supplier and your key internal personnel who understand all of your costs
Wrong Size, Wrong Color, Wrong Style, Just Don’t Like It? Want to Return It! We’ve all been there. You order something online, eagerly await its arrival, and then… disappointment. Whether it’s the wrong size, wrong color, wrong style, or you just don’t like it, you want to return it. But how do you package it?
The Importance of Attractive Packaging As a marketing professional, it’s hard for me to grasp why a top retailer, or any company shipping out product, would send their customer’s order in an unattractive, hard to open, and sometimes even unprotective package. The Cost of Poor Packaging It not only makes the retailer look sloppy and
