For an ecommerce business, increasing brand awareness can be a tricky task. When your product lives online, your customer loses the chance to physically interact with your brand and you lose out on valuable brand impressions. Repeated exposure increases customer brand recognition and customers are more likely to repeat a purchase when they feel familiar with a brand and can recall
The world may not be spinning any faster this year, but consumers expect eCommerce businesses to act like it is. The 2-day shipping standard is now firmly embedded in our culture, and immediate gratification buys consumer loyalty more than ever before. The only way to keep up is for eCommerce businesses to invest in the
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