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Category: E-Commerce

E-Commerce

Make your Shipment Memorable

In today’s e-commerce marketplace, it is crucial for businesses to make a strong impression on consumers throughout the entire selling cycle.  It is obvious that these companies invest large sums of money into their marketing strategies to generate interest. Just take a look or listen to their television ads, radio ads, website designs, direct mail

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E-Commerce

Cyber Monday

Now that the elections are finally over, can we start to focus on some more important things, like the impending Cyber Monday.  That is right kids, it is time to shop for your holiday gifts. In 2011 shoppers spent $1.25 billion on Cyber Monday, a 22% increase over 2010.  Let’s hope the e-tailers have made the

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E-Commerce

Packaging on a Diet

As many Americans take their chubby bodies to gyms and on outside walking trails these days they are realizing the GREAT benefits of weight reduction. They are thinking, why should I carry these extra pounds around every day when with a small effort I can be lighter. These folks are trying to reduce their costs

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E-Commerce

The Corner Drugstore

Times, they are a changin’.  Remember your local corner pharmacy?  Well with the explosive growth of direct to consumer delivery of prescription drugs, the local pharmacy may become a distant memory in the next 5-10 years.  In 2011, the pharmacy industry took in a whopping $273 billion dollars, according to the Pembroke Consulting Group.  Of

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E-Commerce

Savings on top of Savings

In today’s ultra-competitive e-commerce markets, consumers are constantly comparing prices between multiple company websites.  E-sellers need to factor in many pricing variables.  Besides the actual cost of the goods themselves, packaging and fulfillment costs can make or break a sale. Many of these companies are inserting their customer invoices/paperwork into adhesive backed packing list envelopes

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E-Commerce

You only get one Chance to Leave a First Impression

Those of us in the packaging industry are often noticing things that those outside the packaging industry notice less frequently. Around the holidays many of us get a variety of things sent to us in the mail.  The quality and type of the packaging varies quite a bit. Some items I received came in a basic

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