When it comes to shipping packages, no other time of year comes close to the volume shipped in the month of December. On December 13th, FedEx expects to ship 17 million packages in one day, or more than double their normal daily volume. UPS will ship close to 120 million packages the week leading up

The saying used to be “Choose Any Two” and the third one would be a consequence of your two choices.  Selecting high quality and high service would yield a high price.  If you wanted a low price formerly you would have to sacrifice either service or quality.  This is generally not true in today’s marketplace. 

When I get a package in the mail I am always excited! It’s funny how the quality of package my item arrives in tells me something about the company that sent it to me. A few weeks ago I received a book in a brown envelope that was not only hard to open but when

As a marketing professional it’s hard for me to grasp why a top retailer, or any company shipping out product, would send their customer’s order in an unattractive, hard to open, and sometimes even unprotective package.  It not only makes the retailer look sloppy and careless, but may cost them extra money in returns for

Want to make your packaging sell more of your product?  Try printing on your shipping mailers.  Printing can be as simple as your return address all the way to full color photographs.   Color printing will make your company name stand out and your customers will be excited to open the mailer and get their hands

Scenario: The doorbell rings; the UPS man has dropped yet another package on our doorstep. Thoughts: My wife: SWEET, my new jeans are here! My kids: Whoa, that box is huge; what can I make out of it? Me: Sales lead! This is an easy one…jeans don’t need a box. A poly mailer is lighter