Is custom branding your shipping packaging worth the extra cost? View this infographic to learn more!
Is Branded Shipping Packaging Worth It? Absolutely—Here’s Why
In today’s highly competitive market, standing out with consistent, branded shipping packaging can make a significant difference for your business. Not only does it leave a lasting impression, but it can also boost your revenue and enhance customer loyalty.
Increase Revenue by 23%
Research shows that maintaining brand consistency across all platforms—including your product packaging—can increase revenue by up to 23% (Forbes). When your packaging matches your online store, brick-and-mortar presence, and social media, customers get a cohesive brand experience that encourages repeat purchases.
Your Mailer is a Walking Billboard
A branded mailer doesn’t just protect your products—it promotes your business. Up to 80% of brand recognition can be attributed to color (Forbes), making bold, custom designs a key factor in customer retention. With a distinctive, eye-catching mailer, your product becomes a “walking billboard,” constantly reinforcing your brand identity.
71% of Consumers Prefer Branded Products
In a world of countless options, 71% of consumers prefer to purchase from brands they recognize (OnBuy). When your shipping packaging features your brand prominently, you’re giving your customers an easy reason to choose your product over the competition.
A Memorable Customer Experience
A unique and attractive package design encourages customers to engage with your brand online. In fact, 40% of consumers would love to share a photo of unique packaging on social media, providing your brand with free marketing (Dotcom Distribution). Furthermore, 64% of customers are more likely to buy a product after watching a branded video on social media (Tubular Insights).
Investing in branded shipping packaging does more than just secure your products—it enhances brand recognition, customer loyalty, and ultimately, your bottom line. It’s time to make your packaging work for you!
