Back-to-School Shopping: In-Store or Online?

We shop for almost everything online these days, so why are we still doing our back-to-school shopping in stores? Back-to-school shopping has been a longstanding tradition, with kids eagerly selecting supplies that reflect their personal tastes and parents reliving nostalgic memories. But as convenient online options grow, many families are rethinking the annual in-store rush.

CoolPac Blog Image

Is Back-to-School Shopping In-Store Worth the Hassle?

According to a 2014 survey by Market Track, 85% of shoppers planned to do most of their back-to-school shopping in stores. While many parents enjoy the bonding experience of shopping with their children, navigating crowded aisles and searching for out-of-stock items can turn the outing into a stressful ordeal. In-store shopping has its charm, but the logistics can make it overwhelming, leaving some parents to question if it’s worth it.

Creating Emotional Connections

While retailers often connect with customers on an emotional level for holidays like Thanksgiving and Christmas, back-to-school shopping is often overlooked. Leeann Leahy, President of The VIA Agency, notes that retailers could benefit from creating back-to-school experiences, such as in-store events on organizing school supplies or packing lunches. Some brands are catching on by highlighting the excitement of a fresh start for students, an emotional aspect that resonates with families.

Online Options for Stress-Free Shopping

With rising costs and crowded stores, many families are turning to online shopping for convenience. Retailers like Target have introduced features like School List Assist, a curated list of essential school supplies for easy ordering and free shipping during the back-to-school season. Amazon has also created a back-to-school online store, allowing parents to order everything from notebooks to sports gear. Teachers can even share their lists directly with parents.

Imagine sitting at home, enjoying coffee, and effortlessly purchasing all your child’s school essentials with a few clicks. You can review items, find the best prices, and have everything delivered to your door without leaving your couch. It’s a stress-free alternative that frees up more time for family activities before the school year begins.

Happy Back-to-School shopping, everyone!