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Category: Branded packaging

The Importance of Right-Sizing Your Packaging

Don’t oversize your package, right-size it! When it comes to choosing a shipping package, bigger doesn’t mean better. Bulky corrugated boxes with infill material are wasteful and expensive. It’s time to say Good-bye to the corrugated box and Hello to a new generation of efficient packaging materials that provide product protection and come in aContinue Reading

How to Design Striking Product Packaging from an Online Retailer’s Perspective [Infographic]

Product packaging is, needless to say, an enormous and ever-growing industry. Browsing online you’ll find countless examples of truly striking product packaging (Pinterest is my favorite for this). The kind that makes you think, “I have to buy that!” That is the point after all, right? Every brand is desperate to separate their product fromContinue Reading

How to Plan Ahead to Maximize Earnings in the Fourth Quarter

Today is the first official day of Fall and the perfect time to begin preparing for the busy holiday season.   [bctt tweet=”Today is the 1st official day of Fall and the perfect time to begin preparing for the busy holiday season.”]   Yes, I know it totally snuck up on us. The weather mayContinue Reading

You’ve Chosen Your Bubble Mailer. Now What? Printed Mailers Perhaps?

You have referenced my latest blog and successfully chosen the most appropriate bubble mailer to ship your product – now what?? Knowing where to start can be daunting, and it’s easy to miss a few key factors when making a packaging decision. So let me walk you through the steps from mailer selection to yourContinue Reading

The How2Recycle Label Program: Recycling labels that make sense

When’s the last time you were confused about which bin to toss your garbage in?  Trash, Recycling, Compost.  Then there’s paper, aluminum, plastic.  How do you know if the plastic you have can even be recycled?  Does it have one of those arrow triangles with a number on it?  Which numbers can I recycle again? Continue Reading

Ingrain your Brand into the Minds of Consumers Everywhere

QUICK…What is the first company that comes to mind when you envision a package sitting on someone’s doorstep?   I think I know the company you are thinking of… The reason we are probably thinking of the same company is because they brand their packaging and you see their package EVERYWHERE, on doorstep after doorstep.Continue Reading