Apple® marketing is pretty amazing. The “there’s an App for that” commercial really makes you think there is an App for everything. Come to think of it, with over 40,000 apps available, there probably is an App for everything. Even my kids have had a taste of the Kool-Aid and say, “Dad, there has to be an App for that,” or “Dad, can we download that app?” or “DAD, WE HAVE TO DOWNLOAD THAT APP!”
A Packaging Guy’s Perspective
Since I am a packaging guy, I don’t make or sell apps, but that line “There’s an APP for that!” is constantly stuck in my head. I have decided to twist it a little bit. My new mantra and what is stuck in my head now is, “there is a mailer for that!” Think of how many things arrive on your doorstep in a box when they could easily be packaged in a mailer. Think of the time and money the company using boxes could save by buying into my mantra, “there is a mailer for that.”
The Benefits of Using Mailers
Using mailers instead of boxes can be a game-changer for many businesses. Mailers are often more cost-effective, take up less space, and can be just as protective as boxes for many items. They are easier to handle, both for the sender and the recipient, and can reduce shipping costs due to their lighter weight and smaller size. Plus, they are more environmentally friendly, as they typically use less material than boxes.
Promoting PAC Worldwide Mailers
Yes, I would say actually, “there is a PAC Worldwide mailer for that. In fact, check out the site, it is pretty cool (www.pac.com).” PAC Worldwide offers a variety of mailers that can meet different packaging needs, ensuring that products arrive safely and securely while also saving on costs and materials.
Convincing the Next Generation
Now if I could only get the kids to drink the Kool-Aid on this one. Something tells me that will be a hard sell. Apparently, packaging is not as much fun as the latest App they want to download.
If they only knew the potential and benefits of using the right packaging solutions, they might be just as excited about mailers as they are about apps. So next time you think about packaging, remember, “there is a mailer for that!”
