There is a lot of commonality between different types of packaging, whether we are talking about packaging like the type PAC manufactures (i.e., flat and bubble poly mailers and paperboard envelopes), or other types of flexible and rigid packaging such as plastic and paper shopping bags, corrugated boxes, folding cartons, paper envelopes, plastic containers, adhesive tape, etc.
Basic Packaging Components and Features
Basic packaging components and features include:
- Substrate
- Construction
- Integrated features (i.e., closing & opening systems)
- Printing
- Inner packaging
- Outer packaging
Understanding Packaging Components
Understanding how these common packaging components contribute to the functionality and cost of your packaging, based on your particular needs, will save you money. This can be accomplished by spending some time with your packaging representative to discuss the physical and performance properties of the key packaging components that account for the majority of the cost of your particular package.
The Role of Substrate
The substrate is the base material from which the packaging is made. It can be paper, plastic, or a combination of materials. The choice of substrate affects the durability, flexibility, and environmental impact of the packaging. For example, plastic substrates might offer better protection against moisture, while paper substrates might be more eco-friendly.
Construction and Integrated Features
The construction of the packaging refers to how it is assembled and designed. This includes the shape, size, and structural integrity. Integrated features such as closing and opening systems (like zippers, adhesive strips, or tear notches) enhance the usability and security of the packaging. These features are crucial for ensuring that the packaging is user-friendly and that the contents are secure during transit.
The Importance of Printing
Printing on packaging serves multiple purposes. It can provide essential information, such as product details and usage instructions, and also serve as a branding tool. High-quality printing can make your packaging stand out on the shelf and attract customers. It is an important aspect of the overall design and marketing strategy.
Inner and Outer Packaging
Inner packaging refers to the materials used to protect the product inside the main packaging. This could include bubble wrap, foam inserts, or other cushioning materials. Outer packaging is the external layer that protects the product during shipping and handling. Both layers are important for ensuring that the product arrives in perfect condition.
Making Informed Decisions
Understanding what you need, and making sure you buy the “right” product that fits those needs, will save you money and the unnecessary direct and indirect expenses associated with poor or excessive product performance. Avoid buying a product that “more” or “less” meets your needs as this approach will definitely cost you more.
By understanding the common components and features of packaging, and how they contribute to functionality and cost, you can make more informed decisions. Partnering with your packaging representative to discuss these aspects will help you choose the right packaging for your needs, ultimately saving you money and ensuring your products are well-protected and presented.